SARA WALKER
FOUNDATION

FOUNDED
2011

FOCUS
International Community Development

LOCATION
Nashville, TN

WEBSITE
sarawalkerfoundation.org

INTEGRATIONS
Emma, Mailchimp, QuickBooks

A CENTRAL SYSTEM, A CENTRAL SOLUTION

When The Sara Walker Foundation began hosting its annual Live for Today 5K, they needed a way to manage runner registrations, track tax-deductible donations, and expand their marketing and communication outreach. And as a young organization with no full-time employees, they needed a way to do it all with one system that could be managed by multiple volunteers in different locations.

Before Kindful, The Sara Walker Foundation bounced their data between Microsoft Excel and Quickbooks and had to use a third-party event management service to track registrations. Without automatic and seamless syncing, they spent valuable time just trying to make sure everything was in one place.

“We needed a central system to manage donor data, marketing, financial information, fundraising and event signup,” says Board Member, Jerry Cover. “Kindful was the solution. We have mostly volunteer staffing for our foundation and Kindful allows them to access information from wherever they are.”

The Sara Walker Foundation honors the memory of Sara Walker by supporting medical and educational programs in Malawi through their annual “Live for Today 5K” run and other fundraising efforts. Teaming up with Kindful has allowed them to streamline their donations, online registrations, and marketing efforts – increasing their ability to meet the goals of their foundation.

Sara Walker Foundation is Kindful by providing medical, educational and spiritual support to those less fortunate in Malawi, Africa and other local locations.

FULL CRM FUNCTIONALITY, A FRACTION OF THE COST

After three years of piecing together multiple fundraising management services, The Sara Walker Foundation partnered with Kindful for their 2014 Live for Today 5K. All participant registrations funneled directly through Kindful powered pages, cutting down on manual entry, maintaining data integrity and ensuring that all their donor data will be in Kindful and ready to use for next year’s run.

With our seamless Emma integration, promoting the event and sending updates to participants was easy to do directly from Kindful and they even used Kindful’s peer-to-peer fundraising pages so that supporters could raise additional funds on their own. Best of all, with Kindful’s real-time tracking and reporting, managing the run is efficient and effective, even without a full-time staff.

FAVORITE KINDFUL FEATURES

Marketing support for event registration and communication

Real-time donation tracking and comprehensive donor records

Peer-to-peer fundraising pages empower supporters to raise additional funds in creative ways.

CONTINUING A LEGACY, RUNNING FOR A CAUSE

When The Sara Walker Foundation began in 2012, it was with two goals in mind: to honor the legacy of their namesake, and to further her vision of providing medical, educational and spiritual support in Malawi, Africa and other communities around the world. Although Sara’s battle against cancer had ended, the foundation was determined to continue fighting for her ministry of encouragement and outreach. That’s why The Sara Walker Foundation held its first Live for Today 5K in the fall of 2013, establishing an annual event to raise money and encourage families throughout Nashville, Tennessee to continue Sara’s work.