Developer
Kindful

Last Updated
January 2015

MailChimp

Leverage the power of MailChimp’s email marketing and Kindful’s intuitive CRM system to grow your organization.


Why MailChimp

Capitalize on one of the most popular email marketing platforms on the web. With an intuitive interface and powerful analytics, MailChimp makes it easy to send better email, track the results and connect with your donors.

Why Integrate

Sending beautiful emails is great. But sending specific emails to a targeted group? Even better. Segment your donors in Kindful – using incredibly deep filters to find the exact group of people you’re talking to – and send an email to that group in MailChimp. Your donors can feel nurtured, cherished, and involved through specific, targeted messages.

Your MailChimp + Kindful integration makes it easy to:

  • Seamlessly sync all constituent information and never worry about manual updates
  • Segment your MailChimp lists with Kindful groups and save for future mailings so you can easily track your email fundraising efforts and replicate what works best
  • Automatically merge donor information from MailChimp and Kindful to see the full picture of your donor and create more targeted, informed and effective online fundraising campaigns
  • Track subscribes, unsubscribes, click-thru-rates and more, all inside Kindful’s intuitive and powerful nonprofit CRM
  • Capitalize on Kindful’s intuitive reporting to understand everything from the big picture of your email fundraising campaigns all the way down to specific donor behavior and online donation preferences

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