November is here! And what better month to show your donors how much you appreciate them. It’s time to work on a nonprofit thank you video!

Did you know that video is the medium where most people consume content?

Creating a nonprofit thank you video is a creative and memorable way to thank your donors. It creates donor engagement, which leads to lifetime givers. These videos don’t have to be super fancy, high quality videos. Any simple thank you video will work. Here are some tips for creating an impactful video that’s sure to show your donors how much you value their support.

Show the impact

Donors want to know how their money is being used to help your mission. So make sure you tell them. You can list statistics, include tons of images, or film the people you are helping saying, “Thank you!”

Keep it short

These videos should be around 90 seconds and no more than 3 minutes. If people see that your video is longer than 3 minutes, there’s a higher chance they won’t watch it.

Personalize the message

If you ran a campaign to raise money for a building, then reference your progress on the building in your video. It really drives the message home to show your donors that you know what they are giving to. (If you want to get really specific, check out the charity: water video below.)

Take a look at these great examples of donor thank you videos and see if you’re inspired to create your own!

charity: water

For charity: water’s 5th birthday, they sent personalized videos to their supporters.

 

Dalit Freedom Network

This nonprofit thank you video is a great example of how powerful it can be to have the people you’re helping give thanks to your donors.

 

Prison Fellowship

Even if you don’t have a way to get people on camera saying thank you, you can still make a powerful video by using b-roll video clips, photos, and text.

 

Invisible Children

This video is simple, fun, and is from your staff members.

 

Nature Conservancy

The Nature Conservancy shows their donors how their gifts are making an impact around the world.

 

YMCA of Columbia

YMCA of Columbia uses this powerful video to show how they are making a difference in their local community.

 

Filming your nonprofit thank you video

We have one final statement to end with: just press record! You really don’t have to overthink it. You don’t need to hire a legit video, lighting, and sound crew. Grab an iPhone, set the scene, and press record. The most important thing is that you’re authentic, and that you don’t let barriers get in your way of engaging donors. The more you complete nonprofit thank you videos, the more you’ll understand what it takes to produce and construct them. You can continually learn from your experience and grow in your skills as your organization grows, too!