Kindful + Emma: 4 Reasons We Love Email Marketing Integration

Did you know that Emma and Kindful play nice? With the seamless integration between Kindful’s intutive donor CRM and Emma’s dynamic email marketing, you can supercharge online fundraising and communication for your nonprofit and see stellar results in just a matter of minutes. Combine the power of email marketing, donor management and fundraising analytics to exceed your goals! Here are four of our favorite things about the seamless integration of Kindful’s donor database and Emma’s email marketing service.

1. Automatic Syncing

Once you activate your Emma integration, you never have to worry about syncing up your Kindful and Emma accounts again. Everything from your contact details to your email marketing results will automatically update to and from Emma – instantly and in real time. Kindful will even add new members to your Emma audience when you create new records in our donor database.

2. Intuitive Tracking

Tracking your online fundraising efforts is a no-brainer. Not only can you track the high-level results of your Emma email campaigns (like subscribes, unsubscribes and click-thru-rates), you can also monitor specific consitutent behavior in the context of individual donor profiles all from the Kindful database.

3. Powerful Reporting

With Emma’s campaign tracking results instantly merging into your database, Kindful’s dynamic donor analytics become even more powerful. With all your contact information in one place, you can capitalize on Kindful’s intutive reporting to understand the big picture of your email fundraising campaings all the way down to specific donor behavior and online donation preferences. Everything you need to know is in one place and on one report.

4. Effective Emailing

Now that you can see all your data in one place, you can monitor the performance of your fundraising campaigns and adapt to connect with your donors even more. With the integration of Emma and Kindful, you can see the full picture of your donor and create more targeted, informed and effective online fundraising campaigns.

These are just a few of our favorite things about Kindful’s automatic integration with Emma – it’s the perfect complement to our intuitive donor CRM. The seamless integration between Emma and Kindful comes standard with every account and can be activated in minutes. Once the integration setup is complete, Kindful will automatically pull all your people, groups and historic mailing information directly from your Emma account. No need for manual updating to get a full picture of your donor. Just seamless syncing and better fundraising.

Still considering Kindful for your donor management software? Get in touch with Kindful today and discover how our intuitive nonprofit CRM can help you streamline your donor management and work with email marketing tools like Emma to create dynamic reporting and supercharge your online fundraising!