Facebook + Kindful: 4 Reasons We Love Facebook for Nonprofits

KindfulFebruary 24, 2016

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Last week Facebook released Facebook for Nonprofits, a website filled with tips and resources to help nonprofits make the most of the platform. Clearly social media marketing is more important than ever for your organization. It’s also easier than ever because of the wealth of information available. Here are 4 reasons why we love the new site.

It’s for Beginners and Advanced Users Alike

Whether you are starting from scratch or looking to enhance your existing page, Facebook for Nonprofits offers in-depth tips to get started. The step-by-step guide to creating and setting up a page is great for beginners. You can then move on to optimizing your page components such as the cover photo, about section and milestones. They also include the basics of posting, increasing likes, and incorporating Facebook into your campaign strategy. This is an obvious resource for nonprofits just starting out on Facebook, but if you’re already experienced in social media marketing, don’t discount this information. Many organizations aren’t using Facebook to its full potential, and these tips come straight from the source.

It Can Help You Turn Engagement into Dollars

Facebook recently added a donate button for nonprofit pages, and it can be a great asset to your online fundraising strategy. Facebook for Nonprofits explains how to set up the donate button and incorporate it effectively in your posts. It also has great tips for how to encourage followers to engage in peer-to-peer fundraising. Some CRMs like Kindful have peer-to-peer fundraising capabilities built-in, and social media marketing with Facebook can be a great way to get people on board.

It Can Inspire You

One of the best parts of Facebook for Nonprofits is the collection of success stories. This is a great way to get inspired and see tools and tips in action. Each story is focused on a particular strategy such as events, online fundraising, video content and hashtags. The stories show the concrete ways an organization met their goals, and takeaways for your nonprofit.

 

It Demystifies the Facebook Algorithm

If you’ve been using Facebook for awhile you’ve probably noticed that not all your followers see all your posts. This a reality of Facebook pages as their system rewards content that it determines is relevant to users (a.k.a the Facebook Algorithm). Although it doesn’t totally reveal the secrets of how the system works, it does give practical tips on how to make your content show up for more followers. Some of the topics include finding your voice, interacting with followers, how to use visuals and how to encourage followers to share your message. This is a great resource for any nonprofit that’s struggling with low visibility and engagement when they post.

Facebook should be a key part of any nonprofit’s marketing strategy. The Facebook for Nonprofits website will make it easier for organizations of all experience levels to take full advantage of it. Want details on how Kindful and social media marketing work together? Click on the button below and contact us today.

Schedule a live demo with our partner Bloomerang, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

Filed Under:   Communication