Using Segmentation to Build Donor Relationships

When you reach out to your donors, you want to connect with them, making them feel like you know them, value them, and are talking to them, not to some void on the internet.  Donor segmentation helps…


How to Build Meaningful Relationships With Your Donors

Why do donors give to certain nonprofits instead of others? Why do donors continue to support some nonprofits when they’re introduced to others? SPOILER ALERT: stellar donor relationships. A 2016…


Free Money From Google, and How Kindful's Involved

Our team at Kindful loves Google. They’re just so great. As good as their platform of offerings are for businesses like ours, they’re even better for nonprofits like yours. Recently we had the honor…


AB testing to optimize the giving experience with your nonprofit

Why Do Nonprofits Need A|B Testing?

While the concept of A|B testing hasn’t been around for ages, the process has proven itself time and time again. A|B testing can dramatically improve your messaging, as it places the behaviors of…