3 Ideas For Your Next Donor Expansion Campaign

Running an effective donor expansion campaign is tough work. As a nonprofit, you’re competing – either directly or indirectly – against a multitude of other organizations. Competing sounds harsh, but…


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3 Digital Advertising Strategies for Donor Acquisition

It’s a fact: every year, some donors stop giving. While it’s important to plan how to prevent attrition, strong strategies for donor acquisition also help to counteract this loss. Notice how…


4 Welcome Email Series Steps For Nonprofits

The best way to kick off a new year is to send a welcome email series to your newest donors and constituents. A welcome email series educates and familiarizes people with your organization through…


10 Steps For A Great #GivingTuesday Website

This is a guest post from our friends at Squarespace. At Squarespace, we believe that your online identity is every bit as important as your in-person identity. This is why our goal has always been…


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5 Steps to Creating a Powerful Donor Email

The final piece in our Fundraisers Are Marketers, Too series brings you the power of email. If you haven’t been following along, the blogs earlier in this series explored topics like the donor…


state of marketing

The State of Marketing 2017 Webinar Recap

Yesterday we chatted with our friends Jamie Bradley and Jeff Slutz at Emma. They shared some awesome marketing tips that we loved. Here’s a brief summary of what they talked about. If you’d like to…


using google to find nonprofit landing page

Why Landing Pages and Donation Pages Are Both Best

With online giving steadily increasing, it’s now more important than ever to get your online ducks in a row. That means websites, donate buttons, video stories, and yes – donation pages. Getting…


content marketing for nonprofits

What is Content Marketing for Nonprofits?

According to the Content Marketing Institute, content marketing is defined as: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to…


Animated GIF representing the donor journey

Why It's Important to Understand the Donor Journey

Any time you meet someone new, there are a few stages you go through. First, you’re acquainted with the person, then you begin to learn more about them. Maybe you share a few similarities, and have…


Why Personas Can Help You Understand Your Donors

In part 3 of this blog series, I introduced the concept of grouping our constituents into personas rather than stages. In this post, we’ll talk about why this matters. Golf and friends If I receive…