target your messaging

2 Reasons Why You Shouldn’t Call Me, Maybe

A few days ago I wrote a blog about the first of a recent string of messages I received from an organization after going to a few of their concerts. You can read my full synopsis of the email here,…


4 Follow-Up Email Mistakes (That You Might Be Making)

Alright everyone, it’s time for some straight-talk. Enough with the blanket solicitations! It’s 2017. With great online tools to help you know who your donors are, we no longer need to be sending the…


A banner with email and mailbox icons going head to head in a battle to win the hearts of readers across the world

5 Ways to Make Nonprofit Emails More Successful Than Mailers

Technology is changing the world. No doubts about that. But where does this seemingly constant change leave you and your nonprofit? A study in the UK confirmed the need for the tech-facelift, showing…


donate button on phone

3 Effective Donation Page Elements (That Actually Work)

By now, we hope you’ve heard of the internet. It’s kind of a big deal. A big deal to the point that an online donation page or donation form can make or break your nonprofit fundraising goals. Email…


Why Personas Can Help You Understand Your Donors

In part 3 of this blog series, I introduced the concept of grouping our constituents into personas rather than stages. In this post, we’ll talk about why this matters. Golf and friends If I receive…


persona-based marketing

Who are you talking to? Persona-Based Marketing for Nonprofits

In part two of this blog series, I wrote about the importance of “selling” engagement opportunities to your constituent base. But the next logical question is: “How do I present the appropriate…


donor retention

Keep me Engaged! - A Secret to Donor Retention

In my last blog post, How You Should Think About Donor Engagement, I introduced the idea that the “Always Be Closing” concept needs to be replaced with “Always Be Engaging”. Today’s donors are sick…


peer-to-peer fundraising

Peer-to-Peer Fundraising: Terms, Tips, and Types

What if you could inspire people to donate to your cause without ever speaking, soliciting, or pitching a single word? Apart from mind-reading, the way most nonprofits have forayed into this…


donor engagement

How You Should Think About Donor Engagement [Checklist]

In the nonprofit sector, too many times we hear that we need to “always be closing” or “always be asking” our donors. This outdated sales adage may have worked for some, but let’s be honest, by…


lapsed donors

How to Re-Engage Your Lapsed Donors

Lapsed donors. We all have them. The Fundraising Effectiveness Survey Report states that the donor retention rate in 2015 was only 46%. That means you have a lot of opportunity to rebuild those…