7 Benefits of Having a Donor Management Platform

As a younger member of the nonprofit industry, I recognize that the nonprofit…


Why a Face-to-Face Ask Can Be Better, But Not Best

Why a Face-to-Face Ask Can Be Better, But Not Best

I recently realized that in my variety of roles as a fundraiser and nonprofit…


build donor relationships

This Stylish Flyer Totally Missed its Audience

Over the last two weeks, I wrote 3 blogs about messages I received from an…


know your donors

You Won’t Believe What This Org Asked Me to Buy

Last week, I wrote a blog about two messages I received in a series from an…


target your messaging

2 Reasons Why You Shouldn’t Call Me, Maybe

A few days ago I wrote a blog about the first of a recent string of messages I…


4 Follow-Up Email Mistakes (That You Might Be Making)

Alright everyone, it’s time for some straight-talk. Enough with the blanket…


Why Personas Can Help You Understand Your Donors

In part 3 of this blog series, I introduced the concept of grouping our…


persona-based marketing

Who are you talking to? Persona-Based Marketing for Nonprofits

In part two of this blog series, I wrote about the importance of “selling”…


donor retention

Keep me Engaged! - A Secret to Donor Retention

In my last blog post, How You Should Think About Donor Engagement, I introduced…


charitable solicitation registration

Demystifying Charitable Solicitation Registration

Last week Kindful invited Greg McRay, President and Founder of Foundation…