Today, in blog four of our five part series on how to supercharge donations to your nonprofit organization, we’re talking about technology. In the last few years, there has been an explosion of technology and software geared towards nonprofit organizations, especially in the fundraising space. However, it can be challenging for organizations to determine what technology they need and what they don’t. Don’t fret because we’re here to help! We’ve put together a list of fours ways technology can boost your fundraising efforts.

1. Email Marketing

If you’ve read previous blogs in the series, then you already know that we love a great email! Email marketing can be one of a nonprofit’s most powerful fundraising tools. However, creating and managing an email fundraising campaign can take a significant amount of time, especially if you try and do it alone. That’s why we recommend that nonprofits use an email marketing platform to manage their email campaigns. Using a marketing platform like Emma or MailChimp can benefit your online fundraising efforts in three major ways:

  1. Email Marketing Automation – You can set up emails or email series to be sent out automatically instead of manually. This is especially helpful for welcome emails if someone signs up for your listserv or newsletter. For instance, set up a stream of new messages that includes: a welcome email to introduce your organization, an email to highlight some of the most exciting things happening at your organization, and an email to show new supporters how they can get involved. With email marketing automation, you can schedule all three emails to send at different times without any manual work from you.
  2. Look & Feel ’96 Many email marketing platforms will help you to create visually appealing email templates without ever having to write a line of code. Also, they’ll make sure emails mobile-ready so donors can easily view them on their smart phones (fun fact: nearly half of all email is opened on a mobile device).
  3. Data Insights ’96 Most email marketing platforms also have data reporting capabilities. Knowing the number of emails you’ve sent in a given campaign, email open rates, and call-to-action click through rates will help you understand what you’re doing well and over time, tweak your email marketing strategy to improve fundraising outcomes.

Email marketing platforms save you tons of time and money, and since Kindful has integrations with two of the most popular providers – MailChimp and Emma – we’re ready to help you captialize on email marketing automation right from your database.

2. Event Planning

Anyone who’s planned a birthday party, wedding or family vacation knows that planning an event always takes a lot more time and effort than expected. The same is true when it comes to planning an event for your nonprofit. Sending invitations, tracking RSVPs and selling tickets are essential elements of a successful event, but can be extremely time consuming. Luckily, there’s a quicker way! Event planning software can make the planning process a breeze. If you’re looking for a great event planning resource, check out Eventbrite! Not only does it make it easy to set up event pages, sell tickets and track responses all on one platform, it’s fully integrated with Kindful’s powerful nonprofit CRM software! So all your event information in Eventbrite will automatically flow from the event management platform to your donor database. That way, you can stop worrying about administrative details and focus on creating a powerful and impacting event.

3. Online Fundraising

Online donation tools are awesome as long as they’re integrated with your broader fundraising systems. For years, donors had to jump through hoops to support a good cause, but with the rise of online donation tools, donors can support the organizations they care about with a credit card and the press of a button. Online donation tools enable nonprofits to embed links to donation pages in email campaigns, accept donations from anywhere and process them immediately instead of waiting for a check to clear. However, donation tools should do more than process a single donation, they need to create a record of the donor’s information that your organization can keep for future use. At Kindful, we sync our online fundraising platform directly to our intuitive nonprofit CRM. That way, when a donor makes a donation their information moves seamlessly into your donor database, helping you understand the full picture of your data and fundraising even more effectively.

4. Managing Donor Information

Nonprofits have to deal with a lot of data when it comes to their donors. There are more than a few things to keep track of…

  • Donor contact information
  • Donor relationships
  • Year to date donation total
  • Lifetime donation total
  • Number of donations
  • Size of donations
  • Frequency of donations

The list goes on and on. The point is, donor data integration has massive fundraising implications. If you read our article on the importance of automatic data integration, then you know quality donor data is the key to tailoring your fundraising approach for different types of donors. The issue is that most nonprofits have donor data coming in from multiple sources so consolidating it is challenging, time consuming and often unsuccessful. Donor database management software is designed to solve this problem. Kindful’s nonprofit CRM software is focused on centralizing the different data sources that nonprofits deal with so instead of trying to combine data from a handful of separate systems, we keep all the channels (email marketing, event planning, fundraising, donor records) in one place.

Are you ready to supercharge your fundraising efforts with technology? Kindful can help! From our powerful integrations with online fundraising tools to our intuitive nonprofit CRM to our insightful analytics, everything you need to grow your nonprofit is right at your fingertips. Contact us today to schedule a demo and explore the possiblities with Kindful!